Investing in niche businesses exhibiting our most valued investment
criteria, yet serving an otherwise less attractive industry sector
might seem like a challenging recipe for success. That said, ABRY’s
investment in Billing Services Group proved such a dynamic can generate
lucrative returns.
After years of long-distance pricing declines,
the surge of wireless penetration and the emergence of all-inclusive
“bucket” phone plans, long-distance telephony has been a challenging
business. However, within this difficult industry, a limited number of
outsourced processing businesses provide mission-critical functions
including computing and communicating third-party long distance and
other service providers’ customer charges to local phone companies for
inclusion on their end customer’s phone bill. In 2003, ABRY met the
owner-management team of Avery Communications, one such processing
company. Avery’s CEO Patrick J. Haynes, III, had a strategic vision to
acquire its much larger direct competitor, Billing Concepts, Inc.
(BCI), but needed a financial partner who shared his vision.
We embraced management’s strategy. The
companies benefited from high recurring revenues, attractive barriers
to competition in the form of contracts with the necessary 1,300 local
phone companies and hardwired access directly into their billing
systems, high customer retention due to the complexity of the service
offering, and long-term contracts with its long-distance and other
customers. Also, the combination of BCI with Avery enabled enormous
expansion in cash flow margins due to the elimination of over $10
million of duplicative processing infrastructures, and economies of
scale generated by combining the companies’ processing volumes. ABRY
invested in common equity and mezzanine capital and actively arranged
senior debt financing to acquire BCI at a time when debt providers
showed an allergic reaction to anything telecom related. Under the
leadership of Haynes and the execution of COO Michael Labedz, EBITDA
increased by over 40% within twelve months of the initial business
combination.
Shortly after our investment, BSG completed a
highly successful IPO, resulting in a significant realization for ABRY
and the management team. The relationship with management did not end
with the IPO. Several months later, Haynes and Labedz, who left BSG to
pursue their interest in healthcare services, approached us about
executing a roll-up of healthcare information and services businesses.
Like telecommunications, the healthcare service sector is highly
fragmented, regulated, and requires processing millions of complex
transactions; however, unlike long-distance telephony, the sector is
growing rapidly. In December 2006, the partners made their first
investment in Companion Technologies, and several months later acquired
Smart Document Solutions, forming HealthPort, Inc., a leading provider
of release of information services and other healthcare information
services for hospitals and community healthcare centers.